Mike first heard of Wax Fang at a concert they held with My Morning Jacket. After listening to a few songs from Wax Fang, Mike approached the band as he thought their music would fit well with the 150th episode. If you have not yet seen that episode, I highly suggest you do. It deals with Jeff’s alien abduction, and his fight to get back to his wife Hayley.
Wax Fang |
This has been a monumental step for Wax Fang as they were introduced to a whole new audience that would have otherwise never heard of them. The chance to score an extremely popular show on a major network is a huge plus for marketing. Scott Carney said that working on American Dad was “incredible…It has certainly left me with a burning desire to seek out more scoring work, as both a distraction from and an extension of being in Wax Fang.”
Other bands have been able to find success like this as well. Another band, AWOLNATION, had one of their songs (Sail) used in a BMW commercial that was aired during the Olympics. If that does not help with your bands marketing, then I do not know what will. It is also great to see relatively unknown bands are getting a shot at showcasing their music to a wider audience. These small bands (by small, I mean not signed to a major recording label) are working hard, and it is paying off for them in a big way.
Below you will find the clip for the 150th episode of American Dad, as well as the AWOLNATION BMW commercial.
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